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Creating the right destination image for countries in the tourism industry is commonly perceived as the key driver for successful strategic PR campaigns. Conducting the right PR activity is the compelling factor for competitive advantage.

Yet, the right PR is not self-explanatory as it faces fundamental challenges: tourism becoming more volatile, seasonality affecting the leisure activities and customer behavior changing more and more on attitude towards products and services, lifestyle, psychographic values, etc.

Hence, the information about a specific destination is the decisive means of promotion for the tourism industry to influence consumer decision-making.

At bridge:media we have conducted several destination promotion campaigns for various organizations and countries. We understand that a hybrid promotional campaign has a much larger impact than single PR activities alone. Touching consumer's interests through various channels is more likely to deliver the intended message with greater exposure than just through one.